Stephanie Sprenger’s Awesome Formula for Facebook Success
So, with all the changes to Facebook’s algorithm lately, I don’t know about you but I’m totally overwhelmed. As if it wasn’t ALREADY hard enough for us bloggers on Facebook, it’s now getting even harder!
But don’t despair. The old “best practices” of creating an engaging presence on Facebook still apply, and on that note, I wanted to share some tips I was given by my friend and one of my favorite bloggers, Stephanie Sprenger of Mommy, for Real. I asked her for Facebook advice because 1) she’s my buddy and I figured she’d answer, and 2) her Facebook page gets some really stellar engagement on a pretty consistent basis, so I know she’s doing some things right.
What I didn’t expect from Stephanie, however, was this EPIC answer to my question! It was so awesome, in fact, that I knew I had to turn it into a blog post so other people could benefit from it too.
Here’s how our conversation went (emphasis added):
“Me: Your FB page gets such great engagement. I want that, but I’m not quite sure how to get it. Some of my posts have been crazy successful but most linger in obscurity… I’ve noticed that you consistently have a good amount of likes and comments. Was it just a long slow build or is there a “secret sauce” behind your facebook strategy? I’d love to hear your tips if you’re willing to share them!”
“Stephanie: […] It has more accurately been a long, slow build.
The most helpful thing for me was growing my FB likes– it’s hard to get much engagement with the FB algorithm, so I figure, if I have over 3k likes on my page and a particular post gets between 50-100 likes, those are decent percentages. But back when I had less than a thousand likes, if I got 20 people to like something, it was epic.
Getting published on HuffPost was responsible for at least half my FB likes; if you ever get published on another site, make sure they link to your FB page– it’s a great way to get more likes. The great part about that is, when someone new reads your work on another site and likes it enough to “like” your page, you’ve just gained a new follower who will likely be very engaged! Much more effective than doing a “like-for-like” blogger thing, not that that isn’t a helpful way to gain likes. Because I would say, interacting as your FB page is a great way to make new connections with bloggers, and hopefully get them to like you back and become interactive on your page.
So I really only share one link of my own MAX per day, and usually only 1-2 total links per day. Funny photos and clever one-liners about parenting are what get me the most engagement- MUCH more than links. But the thing is- if you frequently share funny anecdotes, jokes, or relatable parenting stuff, those people who like them will see your posts show up in their newsfeed, and they’ll be more “committed” to you.
Which means, when you DO share a really great blog post link, they are more likely to read it and engage by liking or commenting. See what I mean? Try to write non-blog link posts to entice people, and then they’ll be more loyal FB followers and will usually like your links and blog posts more regularly, too. For me- the funny parenting lines are the biggest hits: Absurd things I’ve said, funny things the kids did, me showing myself in a self-deprecating, unflattering light… Asking questions and looking for opinions is a great way to get engagement: “What are you making for dinner? What time do your kids go to bed? What are you reading? What is the most annoying kid TV show?” Asking readers for something is a great way to boost your engagement.
I generally post 3-4 times per day: in the morning, lunchtime, after-school/CrappyHour/witching hour, and 9 pm EST. Does any of this help??”
…to which I responded, of course, a big resounding YES!!
Granted, most of these are things I’ve read about time and time again, but for some reason hearing them from Stephanie made everything really click. As a result of her advice, I’ve decided to work a little harder on getting my work published on sites with a big following versus trying to just get more likes.
I’ve also resolved to start posting more plain text status updates from my blog’s page, rather than just posting that stuff to my personal Facebook account. In a perfect world, I would also have time to curate some funny photos and interesting content by other bloggers and I certainly hope to find that time, but in the meantime I’ll just make an effort to share things I see that I enjoy on that platform and share them from my page, not my personal account.
Do you see how taking Stephanie’s advice could make Facebook SO much more fun? Because I do.
Facebook is a tough nut to crack for any blogger. Those who “got in early” and had the chance to build up a big following before all the changes to the algorithm are definitely at an advantage over some newer pages, but that isn’t to say that success on Facebook still isn’t possible.
With a few small tweaks to our strategy, Facebook still can be a huge source of referral traffic for you.
Over to You
Did anything she said stick out to you? If so, what do you hope to work on?